Independent retail and services
Ask the people who walked out without buying why they walked out. One QR code by the till is a standing study.
New Themes, counts and quotes from every interview
A form gets you a rating.
A form gets you a rating.
A conversation gets you the reason.
Say what you want to learn. inview writes a spoken survey, hands you one link to send, and has a real two-minute conversation with everyone who opens it — asking follow-ups where a form would have moved on.
Nothing to install — for you or for the people you interview. They open a link and talk.
One interview
00:47 of about 2:00
inview
When you last bought tissue paper, what made you pick that pack?
Respondent
Price, mostly. Though the last one I got tore too easily.
inview
You mentioned it tore — was that a one-off, or does it happen with the cheaper packs?↳ followed up
Respondent
Most of them. I buy the two-ply now even though it costs more, because I end up using half as much.
What came back
18 answered this question
Cheap packs run out faster14 of 18
Softness beats brand name11 of 18
Buys whatever the nearest shop stocks7 of 18
“I buy the two-ply now even though it costs more, because I end up using half as much.”
Illustrative interview from a demo study. Counts are people, never mentions.
The problem with forms
People rush a form. They don't rush a conversation.
A written survey is something to get through. Answers arrive flat, minimal and unfalsifiable — you learn that price scored 4 out of 5, and nothing about why. A spoken interview is a social situation: people explain themselves, and a good interviewer knows which sentence to pull on.
The interview that produces a usable answer has always been a conversation. inview runs that conversation at the scale of a survey.
What a form returns
- Very important
- Important
- Not important
Price: 4 / 5. True, unarguable, and it tells you nothing you can act on.
What a conversation returns
“I buy the two-ply now even though it costs more, because I end up using half as much.”
Not a price complaint at all. A false-economy complaint — and now you know what to put on the pack.
How it works
Three steps, about a day end to end.
01
Say what you want to learn
Type it the way you'd explain it to a colleague. inview turns the brief into a spoken survey — questions, objectives, follow-up budget and a screener if the study needs one. Edit anything, or just tell it what to change.
Writing your questions…
02
Send one link
Publish and you get a link. Put it in a WhatsApp broadcast, an email, a receipt, a QR code on the counter. Whoever opens it presses one button and talks. No account, no app, no download — it runs in the browser they already have.
Live
18 of 25 · closes in 3 days
03
Read what everyone said
Answers are grouped into themes as they arrive, each with the number of people behind it and the quotes that make the case. No transcript pile to wade through, and nothing invented — every theme traces back to sentences people said.
Themes
18 people answeredCheap packs run out faster14 of 18
Softness beats brand name11 of 18
Buys whatever the nearest shop stocks7 of 18
Themes overlap — the same person can appear under more than one — so these do not add up to 100%.
What you get
Not a pile of recordings. An answer.
This is the results page, at full size, from the study in the hero. Counted themes, the sentences behind them, and an honest account of how many people each number represents.
Why people pick the tissue paper they buy
22 of 22 responses · closed 2 days ago
22
Interviews
18
Completed
3
Screened out
4
Questions analysed
What made you pick the pack you last bought?
Trying to learn: which attribute actually drives the choice
Themes
18 people answeredCheap packs run out faster14 of 18
Softness beats brand name11 of 18
Buys whatever the nearest shop stocks7 of 18
Themes overlap — the same person can appear under more than one — so these do not add up to 100%. Bars are scaled against the 18 people who answered this question.
What they said
3 themesCheap packs run out faster
14 of 18People who buy on price report going through packs quickly and tearing them, and several have since traded up to a thicker pack for the same weekly spend.
“I buy the two-ply now even though it costs more, because I end up using half as much.”
“It finishes before the week is out. That is not cheap, that is just a smaller pack.”
Themes were found and counted across 22 interviews. Every count is a number of people, never a number of mentions. Quotes are verbatim. Themes are not mutually exclusive, so their counts can add up to more than the number of respondents.
Honest by construction
A tool you can make a real decision with.
Research is only worth anything if you can trust the number. inview is built to under-claim rather than to flatter.
Counts are people
A theme mentioned five times by one talkative respondent counts once. Every number on the page is a number of humans, and it says so.
Percentages have a floor
Below ten responses you get counts, not percentages. One person is 20% of five, and rounding that invents precision the study does not have.
Quotes are verbatim
Nothing is paraphrased into something more quotable. Every theme is traceable to sentences a person actually said out loud.
For the people you ask
Two minutes, one button, no sign-up.
Response rate is the whole game, so the respondent's page is the most carefully built screen in the product. It loads no webfont, no framework and no tracker, and it works on a cheap handset over a bad connection.
Why people pick the tissue paper they buy
You've been asked to take part in a short spoken interview. It takes about two minutes, and you talk instead of typing.
The page a respondent actually opens.
- No account, no app They tap the link, allow the microphone, and start talking.
- They can stop at any point Declining is a first-class answer, and the interview ends gracefully rather than nagging.
- It tells them what happens next What is recorded, who reads it, and that nobody calls them back — before it asks for the microphone.
- Built for a mid-range phone System fonts, no blur effects, no animation budget spent on decoration.
Who it's for
Anyone who has customers and no research budget.
A study that used to mean an agency, a recruiting screener and six weeks now means a sentence and a link. The people you want to hear from are already carrying the only equipment required.
Consumer brands
Test a pack, a price or a name against real buyers in a day, and hear the objection in the words they would use to a friend.
Product and growth teams
Churn interviews, onboarding friction, pricing objections — run continuously instead of once a quarter when someone finds the time.
Stop guessing at the reason.
Describe what you want to learn. You'll have a survey in about fifteen seconds and a link to send straight after.
You can write and preview a whole study before you sign up for anything.